When it comes down to it, Instagram is a platform on which your success is largely content-driven. For example, offer a 10% discount to people who show you they follow your Instagram account when they’re checking out. Incentivize followers: Put together a small promotion for people who follow your Instagram account.Add your account to in-store materials: Whether it’s a sign at your checkout area or a vinyl sticker on your front window, making retail visitors aware of your social media profiles makes them much more likely to follow you.If your business has a retail location, make the most of it when you’re looking to promote your Instagram account! There’s a couple ways you can do this: Like your existing social followers, your email subscribers follow you because they’re interested in the content you post, meaning they’re more likely to follow your Instagram account, too. You can do this in a simple newsletter with a CTA to follow you, coupled with some copy that tells them why they should. If you’ve put time and effort into building a list of email subscribers (which you should be doing!), reach out to them informing them that you’ve started an Instagram account. Push Your Account To Your Email ListĪgain, you want to leverage your existing following as much as you can when you’re starting to build your Instagram following.
If you have a unique content strategy on Instagram, let them know what they could be missing: “Follow us on Instagram for exclusive updates on our latest products and hottest promotions!” 3. Post CTAs on other social profiles, urging your followers and fans to follow your Instagram account. On top of this, promote your account too. You can automatically share your Instagram posts to your other social profiles though the app, or manually do it by copying the URL of your new posts. If you’ve already established a strong following on other platforms like Facebook or Twitter, leverage them to drive engagement to your Instagram account. Long story short? Getting a Business account should be the first thing every business does on Instagram. The feature makes it simple to turn posts into Ads and reach new customers in your target market.
Instagram for Business allows you to add your business address and a contact button to your page, as well as see more detailed information about your posts, like your most engaging content, the best days and times to post, and a breakdown of your follower demographics. It’s completely free, and is a feature Instagram introduced to make it easier for businesses to get insights about their account and work towards business objectives on Instagram. Get An Instagram Business AccountĮstablish legitimacy and credibility by taking advantage of Instagram Business and creating a Business Account. In this article, I’m aiming to share a little knowledge and help you grow your business on Instagram by giving you the tools you need to get more followers, boost engagement, and most importantly, turn followers into sales. It’s a relatively simple, content-driven platform that’s brilliant when it comes to interacting with potential customers and promoting your products. If social media is part of your marketing strategy, Instagram is the place to be. Through constant innovation, Instagram blew past the 700 million user mark earlier this year and isn’t showing signs of stopping anytime soon. As a platform, Instagram continues to skyrocket in popularity.